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Director - Customer Engagement & Partnership (B2C)

Hong Kong Permanent View Job Description
The position of Director - Customer Engagement & Partnership requires a strategic leader with a strong understanding of the financial services industry, particularly in banking and financial services. You will drive consumer-focused initiatives and contribute to the growth and development of innovative solutions.
  • Familiar with B2C sales and partnership with FI, virtual banks
  • Solid understanding of consumer unsecured loan and mortgage loan

About Our Client

The hiring company is a large organization within the financial services industry, offering a wide range of services and solutions to meet the needs of its diverse client base. It is known for fostering innovation and delivering impactful results in a competitive market.

Job Description

  1. Lead B2C customer engagement strategies across Hong Kong and Southeast Asian markets, driving growth and retention.
  2. Develop and manage strategic partnerships with financial institutions (FIs), virtual banks, and fintech platforms to expand customer reach.
  3. Design and execute customer-centric campaigns that enhance brand loyalty and drive product adoption.
  4. Oversee product positioning and go-to-market strategies for consumer lending products, including unsecured loans and mortgage loans.
  5. Collaborate cross-functionally with marketing, product, and analytics teams to optimize customer journeys and engagement metrics.
  6. Monitor market trends and competitor activities to identify new partnership opportunities and customer engagement innovations.

The Successful Applicant

  • Proven experience in B2C sales and partnership development, especially within financial services and digital banking ecosystems.
  • Deep understanding of consumer lending products, including unsecured personal loans and mortgage solutions.
  • Strong leadership and team management skills, with a track record of leading regional teams across Hong Kong and Southeast Asia.
  • Excellent communication and stakeholder management abilities, capable of influencing senior partners and internal executives.



What's on Offer

  • Attractive benefits package, including holiday leave and performance incentives.
  • Opportunities for professional growth and development in the financial services industry.
  • A collaborative and innovative work culture that values strategic thinking.



Contact
Hayley Law
Quote job ref
JN-092025-6842687
Phone number
+85225306116

Job summary

Function
Banking & Financial Services
Specialisation
Retail Banking - Financial Advisory / Personal
What is your area of specialisation?
Financial Services
Location
Hong Kong
Job Type:
Permanent
Consultant name
Hayley Law
Consultant phone
+85225306116
Job Reference
JN-092025-6842687

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.