Senior Brand Marketing Manager - International Markets

Hong Kong Permanent HK$58,000 - HK$65,000 per month (HK$696,000 - HK$780,000 per year) View Job Description
The Senior Brand Marketing Manager will lead strategic marketing initiatives and drive brand growth within the Retail industry across APAC and internationally. This role is based in Hong Kong and requires expertise in developing marketing strategies and managing global campaigns.
  • Join a brand with expanding presence in APAC and internationally!
  • This is an exciting leadership role.

About Our Client

Our client is a large organisation within the Fashion industry, known for its robust presence and commitment to innovation in marketing and brand management.

Job Description

We're looking for a dynamic Senior Manager, Brand Marketing Communications to lead the charge in shaping and amplifying our client's brand story in the fashion industry. This is a strategic leadership role where creativity meets execution-perfect for someone passionate about building iconic brands and delivering impactful campaigns.

In this role, you'll define and drive our global brand marketing strategy, ensuring it aligns with business objectives and resonates with fashion-forward audiences. You'll lead integrated campaigns across digital, social, and offline channels, crafting compelling narratives that showcase our brand's heritage, innovation, and lifestyle positioning. From seasonal launches to influencer partnerships, you'll be at the forefront of creating experiences that inspire and engage.

Collaboration is key-you'll work closely with regional marketing teams, creative, digital, product marketing, and PR to deliver cohesive, trend-driven campaigns. You'll also partner with analytics teams to leverage insights for smarter audience segmentation and performance optimisation. Managing budgets and resources efficiently will be part of your remit, ensuring every initiative delivers maximum impact.

We're looking for a strategic thinker with a strong creative vision and proven experience in brand marketing within fashion, luxury, or lifestyle sectors. You should have a deep understanding of consumer behaviour, market trends, and the evolving digital landscape. Excellent leadership, communication skills, and a passion for storytelling are essential.

The Successful Applicant

Qualifications:

  • Bachelor's degree in Marketing, Communications, or related field
  • 10-12+ years of experience in brand marketing, ideally in fashion or lifestyle
  • Bilingual in English and Mandarin or Cantonese
  • Strong managerial skills and ability to work independently
  • Willingness to travel



What's on Offer

  • Comprehensive benefits package, including payment of salary x 12 months.
  • Opportunity to work in a large organisation within the Retail industry.
  • Collaborative company culture with opportunities for professional growth.
  • Work at an Convenient location in Hong Kong.



Contact
Renee Chan
Quote job ref
JN-122025-6906876
Phone number
+85234124850

Job summary

Function
Marketing
Specialisation
Marketing Communications
What is your area of specialisation?
Retail
Location
Hong Kong
Job Type:
Permanent
Consultant name
Renee Chan
Consultant phone
+85234124850
Job Reference
JN-122025-6906876

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.