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Marketing Lead (Brand Management & Cross-Border Business)

Hong Kong Permanent HK$50,000 - HK$70,000 per month (HK$600,000 - HK$840,000 per year) View Job Description
The Marketing Lead (Brand management & Cross-Border Business) will drive brand growth and oversee cross-border e-commerce strategies within the retail industry. This role requires a strategic thinker with expertise in marketing leadership and a proven ability to deliver measurable results.
  • Lead brand building and strategic growth initiatives.
  • Transform the marketing function into a brand and strategy driven team.

About Our Client

Our client is a fast‑growing health and wellness brand with a strong presence in Hong Kong and an expanding footprint in Mainland China. They are known for their innovative approach to product development, commitment to quality, and ambition to elevate their consumer brand both locally and cross‑border. With increasing investment in digital transformation and e‑commerce expansion, they are seeking a creative and entrepreneurial Marketing Lead to drive the next phase of brand and business growth.

Job Description

As the Marketing Lead, you will take ownership of brand strategy, growth marketing, and cross‑border traffic generation. Key responsibilities include:

  • Leading overall brand positioning and strengthening brand equity in the Hong Kong and Mainland China markets.
  • Defining go‑to‑market strategy, product messaging, USPs, and content direction.
  • Driving cross‑border e‑commerce initiatives to generate demand, traffic, and conversions between Hong Kong ↔ Mainland China.
  • Developing content‑driven, creative, and non‑traditional marketing initiatives to fuel growth.
  • Leading and upgrading the existing marketing team from tactical execution to strategic, brand‑led operations.
  • Collaborating closely with Sales, Product, and E‑commerce teams to ensure alignment and maximize business impact.

The Successful Applicant

The ideal candidate will bring:

  • Proven hands‑on experience in cross‑border e‑commerce, digital marketing, and traffic acquisition.
  • Strong understanding of both Hong Kong and Mainland China consumer markets.
  • Demonstrated strengths in branding, product positioning, storytelling, and content‑driven marketing.
  • Creative and entrepreneurial mindset, with a passion for growth and non‑traditional marketing approaches.
  • Leadership experience and the ability to transform and elevate a marketing team.

What's on Offer

  • A high‑impact leadership role driving brand and growth strategy for a rapidly expanding consumer business.
  • Opportunity to build and transform a marketing team, shaping the organization's future brand direction.
  • Exposure to fast‑growing cross‑border e‑commerce markets and the chance to innovate in a highly entrepreneurial environment.
  • Attractive compensation package and long‑term career development prospects.
Contact
Grace Ng
Quote job ref
JN-012026-6916096
Phone number
+852 3412 4862

Job summary

Function
Marketing
Specialisation
General Management
What is your area of specialisation?
Healthcare / Pharmaceutical
Location
Hong Kong
Job Type:
Permanent
Consultant name
Grace Ng
Consultant phone
+852 3412 4862
Job Reference
JN-012026-6916096

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.