Regional Business Development Manager - Home Appliance

Hong Kong Permanent HK$40,000 - HK$47,000 per month (HK$480,000 - HK$564,000 per year) View Job Description
This is a high-impact regional role driving business growth through strong distributor partnerships across Asia. You will lead commercial development, operational excellence, and new product opportunities within the home appliance sector.
  • Strategic Regional Development
  • Exciting Growth Opportunity

About Our Client

Our client is a well-established global brand within the home appliance and consumer durables industry, known for its commitment to innovation, product quality, and strong market presence across Asia. With continuous investment in product development and distributor networks, the company is positioned for sustained expansion and is seeking a seasoned professional to strengthen its regional footprint.

Job Description

In this role, you will drive business development across Asian markets by steering distributor performance, achieving sales and profit targets, and identifying new business opportunities. You will create annual business and trade plans, lead commercial and project-driven sales, oversee full marketing activation across product, pricing, distribution, and promotions, and ensure efficient A&P spending while monitoring competitor insights. The position also involves conducting regular business reviews, analysing sales and margin performance, and managing contract negotiations.

Operationally, you will support distributors with technical guidance, coordinate export shipments, maintain accurate forecasts and order placements, and collaborate with factories and customer service teams on aftersales matters. You will also facilitate training, support product development processes, manage orders and credit limits, and work closely with international teams to ensure seamless execution across the region.

The Successful Applicant

The ideal candidate holds a bachelor's degree or above, preferably in business, marketing, communications, or science-related fields, and is fluent in both English and Mandarin. You bring at least 10 years of sales and marketing experience across Asia, ideally within appliances, consumer electronics, or household products, coupled with strong experience in managing regional distributors. You possess sharp business acumen, strong influencing skills, and excellent analytical capabilities. You are a highly independent, self-motivated team player with outstanding communication abilities, a results-oriented mindset, and the flexibility to travel when required.

What's on Offer

This role offers the opportunity to lead regional growth for an international brand. You will enjoy broad exposure across multiple Asian markets, significant autonomy, and the chance to drive key commercial and strategic initiatives in a dynamic and expanding industry.

Contact
Sherman Sung
Quote job ref
JN-012026-6924301
Phone number
+852 3412 4855

Job summary

Function
Sales
Specialisation
Channel Sales
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Hong Kong
Job Type:
Permanent
Consultant name
Sherman Sung
Consultant phone
+852 3412 4855
Job Reference
JN-012026-6924301

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.