Senior BD & Marketing Manager- Legal Industry

As a Senior BD & Marketing Manager, your main responsibilities will include:Strategy, Planning & Financial Management

• Collaborate with BD service line leads, partners, and directors to adapt global service line plans for Hong Kong and Asia, ensuring alignment with regional priorities.
• Develop and manage budgets for all initiatives, taking full ownership of execution within agreed financial parameters.
• Schedule regular planning and review meetings with service line teams to monitor progress, ensure accountability, and track ROI.
• Identify new business opportunities, encourage cross-practice collaboration, and integrate efforts across legal teams and globally.
• Provide monthly tracking and reporting of spend against budget to maintain transparency and control.

Data-Driven Targeting & CRM Management

• Work with the client research and data analysis team to develop effective target lists for each service line, helping partners and directors identify gaps and opportunities.
• Produce high-quality distribution lists for client mailers and event invitations to ensure precision targeting.
• Drive adoption and effective use of the CRM system (InterAction) to track opportunities, measure ROI, and maintain accurate client data.
• Support BD trip planning by engaging with the client development team across the region to facilitate introductions and maximise relationship-building opportunities.

Pitches, Proposals & Presentations

• Proactively support partners and directors in creating compelling pitches, proposals, and presentations that differentiate our services and win new business.
• Ensure all materials are tailored, high-quality, and aligned with brand standards.

Events, Conferences & Sponsorships

• Plan and deliver local and international BD activities, including conferences, seminars, webinars, and client events.
• Work with the central events team for large-scale initiatives and coordinate with local practice support teams for smaller, targeted events.
• Apply best practices in event management and collaborate with colleagues in other jurisdictions to ensure consistency and maximise impact.
• Generate creative ideas for new event formats and venues, and identify relevant industry conferences to enhance visibility.

Legal Directory Submissions

• Prepare high-quality submissions for core legal directories using best practice guidelines.
• Monitor results and leverage rankings to strengthen our market positioning.

Marketing & Communications

• Partner with the central marketing team to deliver integrated campaigns across digital, PR, and thought leadership.
• Ensure a comprehensive suite of marketing collateral is available for the Hong Kong legal team, supporting client engagement and BD efforts.

Networking & Relationship Building

• Actively identify and build relationships with key industry associations, networks, and memberships to enhance our profile and support service line activity.
• Represent the firm confidently at networking events and industry forums.