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Social Media Manager - E-Commerce

Hong Kong Permanent HK$384,000 - HK$432,000 per year View Job Description
We are seeking a talented Social Media Marketing Manager with expertise in the Hong Kong Market to join our client's growing Marketing team. The ideal candidate will oversee social media strategies and campaigns to drive engagement and brand growth in the dynamic world of E-Commerce.
  • Join a dynamic team to enhance your Marketing career!
  • This is an excellent opportunity to develop into a leadership role!

About Our Client

The company is a well-established organisation, specialising in digital strategies for E-Commerce clients. As a medium-sized company, they are committed to delivering innovative solutions and fostering growth for their clients.

Job Description

We are hiring a Social Media Marketing Manager to lead the social media strategy for an e-commerce client with a strong presence in Hong Kong. This is a newly created role, offering an exciting opportunity to shape and strengthen the client's online presence in the HK market.Key Responsibilities

  • Account Ownership & Servicing
    • Act as the primary point of contact for the client, ensuring smooth communication and project delivery.
    • Lead weekly strategy calls with the client's Hong Kong team to review campaign performance and upcoming initiatives.
  • Social Media Strategy & Execution
    • Develop and implement social media strategies tailored to the Hong Kong market.
    • Create a quarterly content calendar for Instagram and Xiaohongshu (XHS) focusing on seasonal promotions and trending topics.
  • Platform Management
    • Manage and optimise content across Instagram, Facebook, Threads, and Xiaohongshu (XHS).
    • Launch an Instagram Reels campaign to showcase new product arrivals and engage younger audiences.
  • Content Planning & Coordination
    • Work with in-house designers and copywriters to produce visually appealing and culturally relevant content.
    • Brief the design team on creating carousel posts for Facebook highlighting product bundles for festive seasons.
  • Community Engagement
    • Monitor and respond to comments, messages, and inquiries to build a loyal online community.
    • Organise "Q&A Live Session" on Instagram to interact with followers and boost engagement.
  • Performance Analysis & Reporting
    • Track KPIs such as engagement rate, follower growth, and conversion metrics.
    • Prepare monthly reports with actionable insights to improve campaign ROI.
  • SEO/SEM & Media Buying (Bonus Skill)
    • If experienced, assist in optimizing paid campaigns and search visibility.
    • Collaborate with the media buying team to run targeted ads for Hong Kong audiences during major shopping festivals.

The Successful Applicant

A successful Social Media Manager should have:

  • 6-8 years of experience in social media marketing and account management.
  • Proven expertise in Chinese social media platforms and strategies.
  • Strong background in account servicing and client management
  • prior work experience from Digital Marketing agencies is a plus
  • Fluent in English, Cantonese & Mandarin; experience serving Chinese clients is essential.
  • Familiarity with the Hong Kong market and its social media landscape.
  • Strategic thinker with hands-on experience in content strategy and planning.
  • Knowledge of SEO/SEM and media buying is advantageous



What's on Offer

  • Stable and permanent job opportunity in the Media & Agency industry.
  • Comprehensive benefits package paid 12 times annually.
  • Opportunity to work on innovative campaigns in the E-Commerce sector.



Contact
Renee Chan
Quote job ref
JN-122025-6911185
Phone number
+85234124850

Job summary

Function
Marketing
Specialisation
Digital, Online & Social Media
What is your area of specialisation?
Media & Agency
Location
Hong Kong
Job Type:
Permanent
Consultant name
Renee Chan
Consultant phone
+85234124850
Job Reference
JN-122025-6911185

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.